Digital Brand Strategy & Analytics Lead

The Digital Brand Strategy and Analytics Lead is responsible for monitoring, protecting, and elevating the firm’s reputation across all channels - online, offline, and throughout every client and employee touchpoint. This role combines brand stewardship, social listening, client experience research, and data-driven insights to ensure that Cordell & Cordell’s voice, reputation, and values are consistently represented.

This individual will oversee all public-facing reputation platforms, support clear and reassuring communication throughout the client journey, and collaborate with internal teams and external partners to maintain strong brand integrity. They will also lead client and audience research initiatives - including surveys, sentiment tracking, and focus groups - to help the firm understand client needs, optimize messaging, and inform strategic decisions.

Key Responsibilities

Reputation & Social Listening

• Closely monitor and strengthen brand sentiment across review platforms, social media, earned media, search trends, and internal feedback channels.
• Manage and enhance online review programs (Google Business, BirdEye, etc.), ensuring timely and professional responses that improve overall review volume and quality.
• Develop and optimize feedback collection strategies to strengthen client satisfaction and brand trust.
• Identify emerging themes, risks, competitors, and opportunities and translate findings into actionable recommendations for leadership and marketing teams.
• Stay ahead of emerging digital trends - particularly in artificial intelligence, reputation management, and review-ecosystem optimization - and recommend adoption opportunities for the firm.

Internal & Client Communications

• Maintain consistent messaging frameworks for internal announcements and client communications.
• Partner with internal teams to ensure responses and client messaging reflect the firm’s values and tone.
• Support communication alignment across attorneys, offices, and departments to reinforce a unified client experience.

Brand Consistency & PR and Social Media Collaboration

• Ensure brand voice, tone, and visual consistency are reflected across all touchpoints (website, attorney bios, office pages, social, collateral, and video).
• Refine and evolve brand messaging over time based on client insights and market shifts.
• Coordinate with the PR agency on message alignment, earned media opportunities, and responses during sensitive or high-visibility situations.

Client & Audience Research

• Develop a deep, ongoing understanding of our clients - their needs, motivations, concerns, and decision triggers.
• Plan and execute surveys, audience studies, and focus groups (in partnership with internal or external research partners).
• Synthesize qualitative and quantitative data into insights that guide service delivery, messaging, and marketing strategy.
• Maintain a clear narrative of who our clients are and how sentiment changes across their journey.

Content & Engagement Support

• Contribute to social media strategy, messaging pillars, and editorial calendars to ensure consistent engagement.
• Support planning and scripting of video and digital content that authentically expresses the firm’s tone, values, and mission.

Insights, Reporting & Storytelling

• Use analytics tools (e.g., Google Analytics 4, Adobe Analytics) and measurement platforms to track KPIs and reputation performance.
• Report regularly on review trends, social listening metrics, sentiment shifts, and competitor positioning.
• Create high-level presentations, dashboards, and narrative-driven reports that translate data into insights for executive leadership.

Experience & Skills

Qualifications & Experience

Education & Background

• Bachelor’s degree required; Master’s degree preferred in Marketing, Communications, Business, or a related field.
  
  
• 7–10 years of experience in digital marketing, reputation management, or brand strategy - preferably within professional services or a multi-location organization.
  
  
• Relevant professional certifications, memberships in marketing or digital-industry organizations, and participation in speaking engagements or conferences will be taken into consideration.

Technical & Analytical Expertise

• Deep experience managing social listening and review platforms (e.g., BirdEye, TrustPilot) and optimizing Google Business and local listings.
• Strong understanding of SEO/SEM principles, digital reputation metrics, and social media management.
• Skilled in analytics tools such as Google Analytics 4 and Adobe Analytics, with a proven ability to interpret data, identify insights, and translate findings into ROI-focused recommendations.
• Ability to conduct or coordinate research projects - including surveys, interviews, audience studies, and focus groups - and synthesize qualitative and quantitative results into actionable insights.
  
  

Communication & Leadership Skills

• Exceptional written and verbal communication skills with the ability to create and present narrative-driven reports, executive presentations, and PowerPoint decks that influence decision-making.
• Demonstrated success collaborating with PR or communications teams and external agency partners.
• Strong cross-functional relationship builder capable of aligning messaging and reputation strategy across departments and offices.
• High energy, self-motivated, and passionate about brand integrity, client satisfaction, and digital innovation.