Job Summary:

The Marketing Communications Specialist moves fluidly between two connected disciplines: building the firm's external brand presence in support of business growth and strengthening the organization’s internal communications. This is a hybrid role for someone who enjoys both the fast pace of social and PR work and the structure-building of internal communications and employee engagement. You'll be the connective tissue between what the world sees and the employees experience, ensuring both tell a consistent, compelling story.

Responsibilities:

External Communications

• Consistently plan and publish content across our social channels to grow brand visibility and support demand generation. Monitor brand sentiment and mentions using social listening tools, flagging reputational risks early and surfacing engagement opportunities
• Actively participate in relevant online communities, forums, and conversations where the brand has a credible voice, building goodwill and visibility
• Continuously refine external messaging using performance data and audience insights, A/B testing language, format, and channel mix to improve resonance and conversion
• Draft, coordinate and publish press releases and related media materials in partnership with leadership and external partners, ensuring announcements drive external awareness and are distributed on schedule
• Report on social, PR, and messaging performance on a regular cadence, translating results into business-impact narratives for leadership and cross-functional stakeholders
• Partner with external employee brand reputation 3^rd parties, such as Indeed/Glassdoor to maintain and improve company profiles and visibility in sync with recruiting team

 Internal Communications

• Own the intake, planning, and execution of internal communications, working with department leaders to ensure employees receive timely, clear, and consistent messaging on company news, initiatives, and changes
• Serve as the primary owner of the company's Confluence-based intranet (currently in development), maintaining it as the central hub for internal communications, company meeting decks, and related resources. Manage space and page structure, permissions, and templates, and help shape its ongoing build-out and content strategy
• Develop new approaches, channels, and messaging to increase employee engagement with internal content, from intranet features to recognition programs and feedback loops.
• Build and maintain internal communications workflows, templates, and style standards to ensure requests are consistent, are approved efficiently, and messaging follows brand guidelines

Minimum Requirements:

• Required Education:
  • Bachelor of Marketing, Communications, Public Relations, or closely related field preferred
• Minimum Years of Experience:
  • 3-5 years of experience in marketing communications, corporate communications, or a related field, with demonstrated work spanning both external and internal communications
• Other Requirements (Knowledge, Skill, Ability, and Licensure(s)):
  • Strong writing and editing skills, with the ability to adapt tone across press releases, social posts, and internal announcements
  • Experience with social media management and listening tools, and comfort interpreting performance data to refine messaging
  • Experience supporting or leading internal communications programs, including planning, drafting, and stakeholder coordination
  • Strong project management skills and comfort owning intake processes, templates, and standards
  • Ability to manage competing priorities across external and internal audiences, and to translate company updates into narratives relevant to each
  • Self-starter/proactive approach, identifying and presenting new opportunities
  • Hybrid work location: both in-office in the Town & Country, MO office and work-from-home is expected
• Preferred:
  • Working knowledge of managing a Confluence-based company intranet (information architecture, page/space organization, permissions, and content maintenance), or strong familiarity with comparable platforms and a fast ability to ramp up on Confluence specifically

Core Values:

• Collaboration: At Lexicon, an emphasis is placed on working together seamlessly and leveraging the collective strengths of individuals within the organization. Employees promote communication, teamwork, and the sharing of ideas to achieve common goals and objectives.
• Responsiveness: Responsiveness measures our ability to react quickly and effectively to changes, demands, or challenges. A responsive Employee fulfills all obligations effectively and timely to our current and future clients, while maintaining effectiveness and staying aware of evolving business needs or circumstances.
• Culturally Positive: The “Courage to Ask Why” reflects our culture that encourages curiosity, understanding, critical thinking, and challenging the status quo. Employees professionally question existing processes, seek new viewpoints, and explore customer-focused solutions. Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community. Employees create a culture that encourages “asking why” through professional curiosity, understanding, critical thinking, and challenging the status quo.
• Customer Service: Employees are committed to prioritize and exceed the expectations of current and future clients. Employees know and anticipate the needs of internal and external customers and act accordingly – providing high priority to customer satisfaction.
• Accountability: True accountability thrives in partnership. We build trust through open communication, transparency, and shared problem-solving – recognizing that success is collective, not individual. By sharing information, reporting progress, and inviting feedback at every level, we create a culture where everyone feels informed, empowered, and connected to the goals we’re striving toward together

Physical Requirements and Work Environment:

• Physical Demands:
  • Potential prolonged periods of sitting at a desk and working on a computer.
  • Some lifting, up to 30lbs.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Work Environment:
  • Work to be conducted primarily in an office environment; however, some may be conducted remotely via assigned technology.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.
• Reasonable accommodation:
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the job responsibilities. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.

Acknowledgement:

The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.