Job Summary:
The Project Manager - Marketing plays a key role in driving the successful execution of marketing initiatives for a national family law firm. This position oversees creative media production, service-promotion campaigns, hiring campaigns, digital content projects, and cross-department marketing efforts that support brand growth, lead generation, and recruiting.

The ideal candidate is an organized, detail-oriented project leader who can manage multiple concurrent initiatives, coordinate creative resources, and bring structure to a fast-paced marketing environment. Experience with legal, professional services, or multi-office organizations is a plus.

Responsibilities:
Project Management & Planning

• Lead the end-to-end project lifecycle for marketing initiatives including service-promotion campaigns, video and digital media production, hiring campaigns, social media content series, and seasonal campaigns.
• Develop project scopes, timelines, budgets, and resource plans while ensuring alignment with firm priorities and brand guidelines.
• Maintain a comprehensive project calendar and ensure all deliverables are produced on time and within scope.
• Organize and lead project kickoffs, check-ins, and post-project reviews.

Creative & Content Coordination

• Collaborate with internal creative teams and external agencies to produce video content, social media assets, paid ads, landing pages, blog content, brochures, and other campaign materials.
• Write or refine project briefs to clearly communicate objectives, audiences, key messages, and success metrics.
• Ensure final deliverables meet brand standards, compliance requirements, and the firm’s tone regarding family law matters (empathetic, trustworthy, professional).

Cross-Functional Collaboration

• Work closely with attorneys, HR/recruiting, IT, and firm leadership to gather requirements, share updates, and manage approvals.
• Partner with the digital team on SEO, SEM, paid social, and analytics support for campaigns.
• Coordinate with HR/recruiting to develop and execute hiring campaigns for attorneys and staff.

Campaign Execution & Optimization

• Track project progress, monitor campaign performance, and ensure assets support lead generation, client education, and brand positioning.
• Assist with reporting and performance dashboards, identifying insights and opportunities for improvement.
• Manage vendor relationships, including creative agencies, photographers, videographers, and media partners.

Quality Assurance & Compliance

• Review assets to ensure accuracy, legal appropriateness, and adherence to state bar advertising rules.
• Maintain organized documentation, file naming conventions, and version control.

Minimum Requirements:

Required Education: 
Bachelor’s degree in marketing, Business Administration, Engineering, or related field (or equivalent work experience). 

Minimum Years of Experience:

• 3-5 years in marketing project management, or a similar role, preferably in a law firm, agency, or professional services environment.
• Previous experience in managing creative media campaigns and multi-stage content projects from initiation to completion, preferably in the technology or legal industry.
• Ad agency experience a plus but not required.
  
  

Other Requirements (Knowledge, Skill, Ability, and Licensure(s)):

• Project Management Professional or related project management certification, preferred 
• Experience utilizing project management software like JIRA, preferred
• Excellent verbal/written communication and interpersonal skills.
• Detail-oriented with strong organizational skills.
• Excellent skills in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word).
• Willingness to learn new software applications. 
• Ability to manage multiple tasks and projects simultaneously from start to finish.

Our Core Values:

• Collaboration:At Lexicon, an emphasis is placed on working together seamlessly and leveraging the collective strengths of individuals within the organization. Employees promote communication, teamwork, and the sharing of ideas to achieve common goals and objectives.
• Responsiveness:Responsiveness measures our ability to react quickly and effectively to changes, demands, or challenges. A responsive Employee fulfills all obligations effectively and timely to our current and future clients, while maintaining effectiveness and staying aware of evolving business needs or circumstances.
• Culturally Positive: The “Courage to Ask Why” reflects our culture that encourages curiosity, understanding, critical thinking, and challenging the status quo. Employees professionally question existing processes, seek new viewpoints, and explore customer-focused solutions. Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community. Employees create a culture that encourages “asking why” through professional curiosity, understanding, critical thinking, and challenging the status quo.
• Customer Service:Employees are committed to prioritize and exceed the expectations of current and future clients. Employees know and anticipate the needs of internal and external customers and act accordingly – providing high priority to customer satisfaction. 
• Accountability:True accountability thrives in partnership. We build trust through open communication, transparency, and shared problem-solving—recognizing that success is collective, not individual. By sharing information, reporting progress, and inviting feedback at every level, we create a culture where everyone feels informed, empowered, and connected to the goals we’re striving toward together.

Acknowledgement:
The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.